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September 14-17, 2025 • Dorado Beach, Ritz-Carlton, PR

Welcome to AdFest 2025

AdFest 2025 brings together top marketing executives for dynamic sessions, engaging panel discussions, valuable networking opportunities, and unforgettable experiences.

What to expect

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About the venue

100 Dorado Beach Drive,
Dorado, Puerto Rico, 00646-2000

Nestled along Puerto Rico’s serene coastline, Dorado Beach, a Ritz-Carlton Reserve, offers an exclusive escape blending luxury and natural beauty. Originally part of the Rockefeller estate, this 50-acre resort provides oceanfront accommodations, private residences, a world-class spa, and TPC golf courses. With rich cultural influences and tailored experiences like snorkeling, kayaking, and exploring the historic Rockefeller Nature Trail, it’s a sanctuary designed for discerning travelers seeking both relaxation and adventure.

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Request your invitation to AdFest 2025

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Who attends?

AdFest is exclusively reserved and designed for senior-level executives, including CMOs, brand managers, and agency leaders, who are responsible for shaping their organizations' advertising strategies and driving business growth.

Time
Activity
Location
2:00 - 6:00 PM
Badge Pick-up
Reception
4:00 PM
Hotel Check-in
Reception
6:30 PM
Happy Hour
COA
7:30 PM
Dinner
COA
Mon • Sept. 15
7:30 AM
Breakfast
Ballroom
9:00 AM
Opening Remarks
Ballroom
9:15 AM
Address from AdMedia
Ballroom
9:30 AM
Keynote Presentation
Ballroom
10:00 AM
Fireside Chat
Ballroom
10:30 AM
Break
Ballroom
10:45 AM
Fireside Chat
Ballroom
11:15 AM
Fireside Chat
Ballroom
11:45 AM
Fireside Chat
Ballroom
12:15 PM
Closing & What's Next
Ballroom
12:30 PM
Lunch
Outside Ballroom
1:30 PM
Break & Optional Activities
The Ritz Property
6:30 PM
Dinner
Surf Lawn
8:00 PM
"""Island Indulgences"" Dessert & Bar"
Spa
Tues • Sept. 16
7:30 AM
Breakfast
Ballroom
9:00 AM
Opening Remarks
Ballroom
9:15 AM
Every attendee will attend one roundtable from 9:15 - 10:30 AM. Below are five options to choose from:
Ballroom
Roundtable Option 1
Roundtable Option 2
Roundtable Option 3
Roundtable Option 4
Roundtable Option 5
10:30 AM
Break
Ballroom
10:45 AM
Every attendee will attend one roundtable from 10:45 - 11:55 AM. Below are six options to choose from:
Ballroom
Roundtable Option 1
Roundtable Option 2
Roundtable Option 3
Roundtable Option 4
Roundtable Option 5
Roundtable Option 6
12:00 PM
Closing & What's Next
Ballroom
12:15 PM
Lunch
Outside Ballroom
1:30 PM
Break & Optional Activities
The Ritz Property
6:30 PM
Happy Hour & Networking
Positivo
7:30 PM
"""Summer Soirée"" Dinner"
Positivo
9:00 PM
Beach Party
The Ritz Beach
Wed • Sept 17
8:00 -10:00 AM
Drop-in Breakfast
COA
9:30 AM
Closing Remarks
COA
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