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AdFest 2024 welcomes its newest speaker, Will Ferguson, the Chief Growth Officer at Tag!
As Chief Growth Officer for Tag Americas, Will Ferguson spearheads the development and execution of the Tag growth strategy. Leveraging his deep expertise in Media, CXM, and creative, Will implements innovative production technologies and solutions to ensure clients are equipped for success.
Before joining Tag, Will served within various dentsu roles since 2016. Most recently, he was Head of Growth for iProspect US, rejoining the team in 2023 after being Managing Director of Addressable Solutions at dentsu Media. In this capacity, Will led the adoption of dentsu’s identity offerings.
Throughout his career, Will has managed notable accounts across the auto, retail, travel, and technology sectors, holding various leadership positions in Performance Marketing and Account Management.
About AdFest 2024
📍Dorado Beach, Ritz-Carlton, PR
📅 October 6 - 9, 2024
Interested in speaking at AdFest 2024? https://www.islandadfest.com/speaker
Request your invitation to this immersive experience for executive marketers: https://www.islandadfest.com/adfest-2024
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